What we believe
That most people:
- Care about where their food comes from but are bemused by the often conflicting advice over by what is ‘ethical or environmentally friendly’
- Want to do the right thing by their family and the broader community
- Would like to be able to walk to a local grocers shop as part of a more sustainable lifestyle
- Would like their children to better understand the links between their food, where it comes from and their wellbeing
- Would like to buy a significant amount of their food from local sources
- Would like personal service and a friendly face
That sustainably sourced food can be:
- Locally sourced minimising ‘food miles’, supporting local producers. and/or
- Grown organically or through alternative certified systems which protect the environment and/or
- Imported through a ‘fair trade’ or alternative certified route which ensures that the grower or producer in a developing country gets a fair share of the benefit
And that each of these has its own merits
That our customers:
- Are intelligent people who like to make their own decisions based on sound, non-contradictory information.
- Would like an alternative to the dominance of the major supermarkets
